Standing room only : strategies for marketing the performing arts / Philip Kotler, Joanne Scheff.
by Kotler, Philip., author.
Additional authors:
Scheff, Joanne.
Published by :
Harvard Business School Press,
(Boston, MA. :)
Physical details: xii, 560 pages : illustrations; 24 cm.
ISBN: 0875847374 (alk. paper).
Subject(s):
Performing arts -- Marketing.
Year: 1997
Item type | Location | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books | General Collection | Arts & Recreation | 791.0698 K874 1997 (Browse shelf) | Available | 000165 |
Browsing Cagayan State University - Carig Library Shelves , Shelving location: General Collection , Collection code: Arts & Recreation Close shelf browser
790.0977 M1632 2015 (Not for Overnight) Kraus' recreation and leisure in modern society / | 790.196 R8455 2017 Principles and methods of adapted physical education and recreation / | 790.196 R8455 2017 Principles and methods of adapted physical education and recreation / | 791.0698 K874 1997 Standing room only : strategies for marketing the performing arts / Philip Kotler, Joanne Scheff. | 791.43 F4873 2004 Film theory and criticism : introductory readings / | 791.4301 B729 1990 Film art : an introduction / | 791.4301 B729 1990 Film art : an introduction / |
Includes bibliographical references and index.
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