CSU-Carig
Kotler, Philip., author.
Standing room only : strategies for marketing the performing arts / Philip Kotler, Joanne Scheff. - Boston, MA. : Harvard Business School Press, c1997. - xii, 560 pages : illustrations; 24 cm.
Includes bibliographical references and index.
0875847374 (alk. paper)
Performing arts -- Marketing.
791.0698 / K874 1997
Standing room only : strategies for marketing the performing arts / Philip Kotler, Joanne Scheff. - Boston, MA. : Harvard Business School Press, c1997. - xii, 560 pages : illustrations; 24 cm.
Includes bibliographical references and index.
0875847374 (alk. paper)
Performing arts -- Marketing.
791.0698 / K874 1997