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Standing room only : strategies for marketing the performing arts / Philip Kotler, Joanne Scheff.

Additional authors: Scheff, Joanne.

Published by : Harvard Business School Press, (Boston, MA. :) Physical details: xii, 560 pages : illustrations; 24 cm. ISBN: 0875847374 (alk. paper).

Subject(s): Performing arts -- Marketing.

Year: 1997

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Item type	Location	Collection	Call number	Status	Date due	Barcode
Books	Cagayan State University - Carig Library General Collection	Arts & Recreation	791.0698 K874 1997 (Browse shelf)	Available		000165

Includes bibliographical references and index.

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