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Marketing planning in a total quality environment /

Additional authors: Stanton, John L.

Published by : The Haworth Press, (New York : ) Physical details: xvii, 464 pages : illustrations ; 23 cm. ISBN: 1560249382.

Subject(s): Marketing – Planning. | Total quality management.

Year: 1995

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Item type	Location	Collection	Call number	Status	Date due	Barcode
Books	Cagayan State University - Carig Library General Collection	Applied Sciences	658.802 L6497 1995 (Browse shelf)	Available		003644

Includes bibliographical references and index.

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