CSU - Carig Campus Learning and Resource Center catalog

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Linneman, Robert E.

Marketing planning in a total quality environment / - New York : The Haworth Press, c1995. - xvii, 464 pages : illustrations ; 23 cm.

Includes bibliographical references and index.

ISBN: 1560249382

Subjects--Topical Terms:
Marketing – Planning.
Total quality management.

Dewey Class. No.: 658.802 / L6497 1995

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