Marketing planning in a total quality environment / (Record no. 1501)
000 -LEADER | |
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fixed length control field | 00536nam a22001697a 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 1560249382 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.802 |
Item number | L6497 1995 |
100 ## - MAIN ENTRY--AUTHOR NAME | |
Personal name | Linneman, Robert E. |
245 ## - TITLE STATEMENT | |
Title | Marketing planning in a total quality environment / |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | New York : |
Name of publisher | The Haworth Press, |
Year of publication | c1995. |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | xvii, 464 pages : |
Other physical details | illustrations ; 23 cm. |
500 ## - GENERAL NOTE | |
General note | Includes bibliographical references and index. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Marketing – Planning. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Total quality management. |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Stanton, John L. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Books |
Source of acquisition | Permanent Location | Date acquired | Koha item type | Collection code | Accession Number | Lost status | Shelving location | Withdrawn status | Current Location | Full call number |
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School | Cagayan State University - Carig Library | 2014-11-28 | Books | Applied Sciences | 003644 | General Collection | Cagayan State University - Carig Library | 658.802 L6497 1995 |