CSU-Carig
Social media measurement and management : entrepreneurial digital analytics / Jeremy Harris Lipschultz.
by Lipschultz, Jeremy Harris, 1958- author.
Published by : Routledge, (New York, NY ; | Abingdon, Oxon :) Physical details: xxiii, 319 pages : illustrations, portraits ; 23 cm. ISBN: 9780815363927.
Subject(s):
Online social networks -- Research.
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Social media.
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Dyadic analysis (Social sciences).
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Social sciences -- Network analysis.
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Marketing research.
Year: 2020
| Item type | Location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books
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General Collection | Social Sciences | 302.23 L7671 2020 (Browse shelf) | Available | 010005 |
Includes bibliographical references and index.
Unit One: Foundations of Social Media Measurement and Management -- Unit Two: Strategic Social Media Measurement Tools -- Unit Three: Best Practices in Social Media Measurement -- Unit Four: Social Media Planning and Campaigns.
This new textbook applies a critical and practial lens to the world of social media analytics. Author Jeremy Harris Lipschultz explores the foundations of digital data, strategic tools, and best practices in an accessible volume for students and practitioners of social media communication--back cover.
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