CSU-Carig
Lipschultz, Jeremy Harris, 1958- author.
Social media measurement and management : entrepreneurial digital analytics / Jeremy Harris Lipschultz. - New York, NY ; Abingdon, Oxon : Routledge, ©2020. - xxiii, 319 pages : illustrations, portraits ; 23 cm.
Includes bibliographical references and index.
Unit One: Foundations of Social Media Measurement and Management -- Unit Two: Strategic Social Media Measurement Tools -- Unit Three: Best Practices in Social Media Measurement -- Unit Four: Social Media Planning and Campaigns.
This new textbook applies a critical and practial lens to the world of social media analytics. Author Jeremy Harris Lipschultz explores the foundations of digital data, strategic tools, and best practices in an accessible volume for students and practitioners of social media communication--back cover.
9780815363927
Online social networks -- Research.
Social media.
Dyadic analysis (Social sciences).
Social sciences -- Network analysis.
Marketing research.
302.23 / L7671 2020
Social media measurement and management : entrepreneurial digital analytics / Jeremy Harris Lipschultz. - New York, NY ; Abingdon, Oxon : Routledge, ©2020. - xxiii, 319 pages : illustrations, portraits ; 23 cm.
Includes bibliographical references and index.
Unit One: Foundations of Social Media Measurement and Management -- Unit Two: Strategic Social Media Measurement Tools -- Unit Three: Best Practices in Social Media Measurement -- Unit Four: Social Media Planning and Campaigns.
This new textbook applies a critical and practial lens to the world of social media analytics. Author Jeremy Harris Lipschultz explores the foundations of digital data, strategic tools, and best practices in an accessible volume for students and practitioners of social media communication--back cover.
9780815363927
Online social networks -- Research.
Social media.
Dyadic analysis (Social sciences).
Social sciences -- Network analysis.
Marketing research.
302.23 / L7671 2020