| 000 -LEADER |
|---|
| fixed length control field |
01305cam a2200217 i 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
9780815363927 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
302.23 |
| Item number |
L7671 2020 |
| 100 1# - MAIN ENTRY--AUTHOR NAME |
|---|
| Personal name |
Lipschultz, Jeremy Harris, 1958- author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Social media measurement and management : entrepreneurial digital analytics / Jeremy Harris Lipschultz. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
New York, NY ; |
| -- |
Abingdon, Oxon : |
| Name of publisher |
Routledge, |
| Year of publication |
©2020. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
xxiii, 319 pages : |
| Other physical details |
illustrations, portraits ; 23 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Unit One: Foundations of Social Media Measurement and Management -- Unit Two: Strategic Social Media Measurement Tools -- Unit Three: Best Practices in Social Media Measurement -- Unit Four: Social Media Planning and Campaigns. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
This new textbook applies a critical and practial lens to the world of social media analytics. Author Jeremy Harris Lipschultz explores the foundations of digital data, strategic tools, and best practices in an accessible volume for students and practitioners of social media communication--back cover. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Online social networks -- Research. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Social media. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Dyadic analysis (Social sciences). |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Social sciences -- Network analysis. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Marketing research. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
CSU-Carig