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Social media in travel, tourism and hospitality : theory, practice and cases / edited by Marianna Sigala, University of the Aegean, Greece, Evangelos Christou, Alexander TEI of Thessaloniki, Greece, Ulrike Gretzel, University of Wollongong, Australia.

Additional authors: Sigala, Marianna, editor. | Christou, Evangelos, editor. | Gretzel, Ulrike, editor.

Series: (New directions in tourism analysis) Published by : Ashgate Publishing, (Farnham, Surrey, England ; | Burlington, VT :) Physical details: 1 online resource, xxii, 316 pages : illustrations ISBN: 9781409420927.

Subject(s): Hospitality industry -- Social aspects. | Tourism -- Social aspects. | Social media.

Year: 2012

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Item type	Location	Collection	Call number	Status	Date due	Barcode
Electronic Books	Cagayan State University - Carig Library E-Resource Section	E-Books	910.688 (Browse shelf)	Available

Includes bibliographical references and index

Presenting cutting-edge theory, research and case studies investigating the web 2.0 applications and tools that transform the role and behaviour of the new generation of travelers, this book also examine the ways in which firms reengineer and implement their business models and operations

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Social media in travel, tourism and hospitality : theory, practice and cases / edited by Marianna Sigala, University of the Aegean, Greece, Evangelos Christou, Alexander TEI of Thessaloniki, Greece, Ulrike Gretzel, University of Wollongong, Australia.