CSU-Carig
Social media in travel, tourism and hospitality : theory, practice and cases / edited by Marianna Sigala, University of the Aegean, Greece, Evangelos Christou, Alexander TEI of Thessaloniki, Greece, Ulrike Gretzel, University of Wollongong, Australia.
- Farnham, Surrey, England ; Burlington, VT : Ashgate Publishing, c2012.
- 1 online resource, xxii, 316 pages : illustrations
- (New directions in tourism analysis) .
Includes bibliographical references and index
Presenting cutting-edge theory, research and case studies investigating the web 2.0 applications and tools that transform the role and behaviour of the new generation of travelers, this book also examine the ways in which firms reengineer and implement their business models and operations
9781409420927
Hospitality industry -- Social aspects.
Tourism -- Social aspects.
Social media.
910.688
Includes bibliographical references and index
Presenting cutting-edge theory, research and case studies investigating the web 2.0 applications and tools that transform the role and behaviour of the new generation of travelers, this book also examine the ways in which firms reengineer and implement their business models and operations
9781409420927
Hospitality industry -- Social aspects.
Tourism -- Social aspects.
Social media.
910.688