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Essentials of media planning : a marketing viewpoint /

by Barban, Arnold M.
Additional authors: Cristol, Steven M. | Kopec, Frank J.
Edition statement:Second edition. Published by : NTC Business Books, (Lincolnwood, Ill., United State of America :) Physical details: xii, 160 pages : illustrations ; 26 cm. ISBN: 0844230189 (pbk.) :.
Subject(s): Advertising media planning. | Marketing.
Year: 1987
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Item type Location Collection Call number Status Date due Barcode
Books Books General Collection Applied Sciences 659.111 B228 1987 (Browse shelf) Available 002665

Includes bibliographies and index.

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