CSU-Carig
Essentials of media planning : a marketing viewpoint / (Record no. 1109)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00606nam a2200193 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0844230189 (pbk.) : |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.111 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Barban, Arnold M. |
| 245 10 - TITLE STATEMENT | |
| Title | Essentials of media planning : a marketing viewpoint / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Second edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Lincolnwood, Ill., United State of America : |
| Name of publisher | NTC Business Books, |
| Year of publication | c1987. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xii, 160 pages : |
| Other physical details | illustrations ; 26 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographies and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising media planning. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Cristol, Steven M. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kopec, Frank J. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of acquisition | Permanent Location | Date acquired | Koha item type | Collection code | Accession Number | Lost status | Shelving location | Withdrawn status | Current Location | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|
| School | Cagayan State University - Carig Library | 2014-11-25 | Books | Applied Sciences | 002665 | General Collection | Cagayan State University - Carig Library | 659.111 B228 1987 |