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Barban, Arnold M.

Essentials of media planning : a marketing viewpoint / - Second edition. - Lincolnwood, Ill., United State of America : NTC Business Books, c1987. - xii, 160 pages : illustrations ; 26 cm.

Includes bibliographies and index.

ISBN: 0844230189 (pbk.) :

Subjects--Topical Terms:
Advertising media planning.
Marketing.

Dewey Class. No.: 659.111

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