CSU-Carig
Lean customer development [electronic resource] : build product your customers need /
by Alvarez, Cindy
Series: The lean series Edition statement:First edition. Published by : O'Relly, (Beijing : ) Physical details: 1 online resource (xviii, 218 pages) : illustrations ISBN: 9781449356354; 1449356354. Year: 2014| Item type | Location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Electronic Books
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E-Resource Section | E-Books | 658.4094 (Browse shelf) | Available |
Learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These insights may shake your assumptions, but they'll help you reach the "ah-ha!" moments that inspire truly great products. Lean how to: validate or invalidate your hypothesis by talking to the right people, learn how to conduct successful customer interviews play-by-play, detect a customer's behaviors, pain points, and constraints, turn interview insights into Minimum Viable Products to validate what customers will use and buy, and adapt customer development strategies.
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