CSU-Carig
Lean customer development [electronic resource] : build product your customers need / (Record no. 11218)
| 000 -LEADER | |
|---|---|
| fixed length control field | 01178cam a22002055a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781449356354 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 1449356354 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.4094 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Alvarez, Cindy |
| 245 10 - TITLE STATEMENT | |
| Title | Lean customer development [electronic resource] : build product your customers need / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | First edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Beijing : |
| Name of publisher | O'Relly, |
| Year of publication | c2014. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 1 online resource (xviii, 218 pages) : |
| Other physical details | illustrations |
| 490 1# - SERIES STATEMENT | |
| Series statement | The lean series |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These insights may shake your assumptions, but they'll help you reach the "ah-ha!" moments that inspire truly great products. Lean how to: validate or invalidate your hypothesis by talking to the right people, learn how to conduct successful customer interviews play-by-play, detect a customer's behaviors, pain points, and constraints, turn interview insights into Minimum Viable Products to validate what customers will use and buy, and adapt customer development strategies. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Consumers. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | New products. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Success in business. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Electronic Books |
| Permanent Location | Date acquired | Collection code | Koha item type | Lost status | Shelving location | Current Location | Withdrawn status | Full call number |
|---|---|---|---|---|---|---|---|---|
| Cagayan State University - Carig Library | 2017-05-02 | E-Books | Electronic Books | E-Resource Section | Cagayan State University - Carig Library | 658.4094 |