CSU-Carig
Alvarez, Cindy
Lean customer development [electronic resource] : build product your customers need / - First edition. - Beijing : O'Relly, c2014. - 1 online resource (xviii, 218 pages) : illustrations - The lean series .
Learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These insights may shake your assumptions, but they'll help you reach the "ah-ha!" moments that inspire truly great products. Lean how to: validate or invalidate your hypothesis by talking to the right people, learn how to conduct successful customer interviews play-by-play, detect a customer's behaviors, pain points, and constraints, turn interview insights into Minimum Viable Products to validate what customers will use and buy, and adapt customer development strategies.
9781449356354 1449356354
Consumers.
New products.
Success in business.
658.4094
Lean customer development [electronic resource] : build product your customers need / - First edition. - Beijing : O'Relly, c2014. - 1 online resource (xviii, 218 pages) : illustrations - The lean series .
Learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These insights may shake your assumptions, but they'll help you reach the "ah-ha!" moments that inspire truly great products. Lean how to: validate or invalidate your hypothesis by talking to the right people, learn how to conduct successful customer interviews play-by-play, detect a customer's behaviors, pain points, and constraints, turn interview insights into Minimum Viable Products to validate what customers will use and buy, and adapt customer development strategies.
9781449356354 1449356354
Consumers.
New products.
Success in business.
658.4094