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Advertising & IMC : principles & practice /

by Moriarty, Sandra E.
Additional authors: Mitchell, Nancy, | Wells, William.
Edition statement:Tenth edition. Published by : Pearson Education South Asia, (Singapore :) Physical details: 669 pages : illustrations ; 28 cm. ISBN: 9789814328457.
Subject(s): Advertising.
Year: 2015
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Item type Location Collection Call number Status Date due Barcode
Books Books General Collection Applied Sciences 659.1 M854 2015 (Not for Overnight) (Browse shelf) Available 008856
Browsing Cagayan State University - Carig Library Shelves , Shelving location: General Collection , Collection code: Applied Sciences Close shelf browser
659.1 B4106 2004 and promotion : an integrated marketing communications perspective / 659.1 B4106 2004 and promotion : an integrated marketing communications perspective / 659.1 K237 1991 How to produce creative advertising : proven techniques and computer applications / 659.1 M854 2015 (Not for Overnight) Advertising & IMC : principles & practice / 659.1 Og9 1998 Advertising / 659.1 P4853 2022 Global advertising / Emily Peterson. 659.1 Sa492 1992 Advertising planning and techniques /

Includes bibliographical references and index

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Cagayan State University University Library, Carig Campus
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