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Advertising & IMC : principles & practice /

by Moriarty, Sandra E.
Additional authors: Mitchell, Nancy, | Wells, William.
Edition statement:Tenth edition. Published by : Pearson Education South Asia, (Singapore :) Physical details: 669 pages : illustrations ; 28 cm. ISBN: 9789814328457.
Subject(s): Advertising.
Year: 2015
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Item type Location Collection Call number Status Date due Barcode
Books Books General Collection Applied Sciences 659.1 M854 2015 (Not for Overnight) (Browse shelf) Available 008856

Includes bibliographical references and index

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Tuguegarao City, Cagayan 3500 | www.csucarig.edu.ph

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