Moriarty, Sandra E.
Advertising & IMC : principles & practice / - Tenth edition. - Singapore : Pearson Education South Asia, c2015. - 669 pages : illustrations ; 28 cm.
Includes bibliographical references and index
9789814328457
Advertising.
659.1 / M854 2015
Advertising & IMC : principles & practice / - Tenth edition. - Singapore : Pearson Education South Asia, c2015. - 669 pages : illustrations ; 28 cm.
Includes bibliographical references and index
9789814328457
Advertising.
659.1 / M854 2015