CSU-Carig
Mass media research : an introduction / Roger D. Wimmer, Joseph R. Dominick.
by Wimmer, Roger D., author.
Additional authors:
Dominick, Joseph R.
Series:
(Wadsworth series in mass communication and journalism)
Edition statement:Ninth edition.
Published by :
Wadsworth Cengage Learning,
(Australia : )
Physical details: xii, 464 pages : illustrations ; 24 cm.
ISBN: 9781439083925 (paperback); 1439083924 (paperback).
Subject(s):
Mass media -- Research.
Year: 2011
| Item type | Location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books
|
General Collection | Social Sciences | 302.23072 W757 2011 (Browse shelf) | Available | 010303 |
Includes bibliographical references and index.
Science and research -- Elements of research -- Research ethics -- Sampling -- Qualitative research methods -- Content analysis -- Survey research -- Longitudinal research -- Experimental research -- Introduction to statistics -- Hypothesis testing -- Basic statistical procedures -- Newspaper and magazine research. -- Research in the electronic media -- Research in advertising -- Research in public relations
Explores each major approach to research, including qualitative research, content analysis, survey research, longitudinal research and experimental research
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