| 000 -LEADER |
|---|
| fixed length control field |
01294nam a22002177a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
9781439083925 (paperback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
1439083924 (paperback) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
302.23072 |
| Item number |
W757 2011 |
| 100 ## - MAIN ENTRY--AUTHOR NAME |
|---|
| Personal name |
Wimmer, Roger D., author. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Mass media research : an introduction / Roger D. Wimmer, Joseph R. Dominick. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Ninth edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Australia : |
| Name of publisher |
Wadsworth Cengage Learning, |
| Year of publication |
©2011. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
xii, 464 pages : |
| Other physical details |
illustrations ; 24 cm. |
| 490 ## - SERIES STATEMENT |
|---|
| Series statement |
(Wadsworth series in mass communication and journalism) |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Science and research -- Elements of research -- Research ethics -- Sampling -- Qualitative research methods -- Content analysis -- Survey research -- Longitudinal research -- Experimental research -- Introduction to statistics -- Hypothesis testing -- Basic statistical procedures -- Newspaper and magazine research. -- Research in the electronic media -- Research in advertising -- Research in public relations |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Explores each major approach to research, including qualitative research, content analysis, survey research, longitudinal research and experimental research |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Mass media -- Research. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Dominick, Joseph R. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
CSU-Carig