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Wimmer, Roger D., author.

Mass media research : an introduction / Roger D. Wimmer, Joseph R. Dominick. - Ninth edition. - Australia : Wadsworth Cengage Learning, ©2011. - xii, 464 pages : illustrations ; 24 cm. - (Wadsworth series in mass communication and journalism) .

Includes bibliographical references and index.

Science and research -- Elements of research -- Research ethics -- Sampling -- Qualitative research methods -- Content analysis -- Survey research -- Longitudinal research -- Experimental research -- Introduction to statistics -- Hypothesis testing -- Basic statistical procedures -- Newspaper and magazine research. -- Research in the electronic media -- Research in advertising -- Research in public relations

Explores each major approach to research, including qualitative research, content analysis, survey research, longitudinal research and experimental research

9781439083925 (paperback) 1439083924 (paperback)


Mass media -- Research.

302.23072 / W757 2011

Cagayan State University University Library, Carig Campus
Tuguegarao City, Cagayan 3500 | www.csucarig.edu.ph

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