CSU-Carig
Advertising, promotion, and other aspects of integrated marketing communications / J. Craig Andrews, Terence A. Shimp.
by Andrews, J. Craig,
Additional authors:
Shimp, Terence A.
Edition statement:Tenth edition.
Published by :
Cengage Learning Asia,
(Singapore :)
Physical details: xix, 635 pages : illustrations ; 26 cm.
ISBN: 9789814846875.
Subject(s):
Communication in marketing -- Textbooks.
|
Sales promotion -- Textbooks.
|
Advertising -- Textbooks.
|
Direct marketing -- Textbooks
Year: 2019
| Item type | Location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books
|
General Collection | Applied Sciences | 658.82 An567 2019 (Browse shelf) | Available | 010151 | |
|
Books
|
General Collection | Applied Sciences | 658.82 An567 2019 (Browse shelf) | Available | 010152 |
Browsing Cagayan State University - Carig Library Shelves , Shelving location: General Collection , Collection code: Applied Sciences Close shelf browser
| 658.812 G622 2000 Monitoring, measuring, and managing customer service / | 658.812 Z41 1990 The service edge : 101 companies that profit from customer care / | 658.82 An567 2019 Advertising, promotion, and other aspects of integrated marketing communications / J. Craig Andrews, Terence A. Shimp. | 658.82 An567 2019 Advertising, promotion, and other aspects of integrated marketing communications / J. Craig Andrews, Terence A. Shimp. | 658.82 St257 1982 Promotion : advertising, publicity, personal selling, sales promotion / | 658.83 M2947 1996 Marketing research : an applied orientation / | 658.8342 Ap69 2005 Applied consumer psychology / |
Includes bibliographical references and index.
Previous edition published in 2013
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