CSU-Carig
Andrews, J. Craig,
Advertising, promotion, and other aspects of integrated marketing communications / J. Craig Andrews, Terence A. Shimp. - Tenth edition. - Singapore : Cengage Learning Asia, ©2019. - xix, 635 pages : illustrations ; 26 cm.
Includes bibliographical references and index. Previous edition published in 2013
9789814846875
Communication in marketing -- Textbooks.
Sales promotion -- Textbooks.
Advertising -- Textbooks.
Direct marketing -- Textbooks
658.82 / An567 2019
Advertising, promotion, and other aspects of integrated marketing communications / J. Craig Andrews, Terence A. Shimp. - Tenth edition. - Singapore : Cengage Learning Asia, ©2019. - xix, 635 pages : illustrations ; 26 cm.
Includes bibliographical references and index. Previous edition published in 2013
9789814846875
Communication in marketing -- Textbooks.
Sales promotion -- Textbooks.
Advertising -- Textbooks.
Direct marketing -- Textbooks
658.82 / An567 2019