| 000 -LEADER |
|---|
| fixed length control field |
00800cam a2200217Ii 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
9789814846875 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.82 |
| Item number |
An567 2019 |
| 100 1# - MAIN ENTRY--AUTHOR NAME |
|---|
| Personal name |
Andrews, J. Craig, |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Advertising, promotion, and other aspects of integrated marketing communications / J. Craig Andrews, Terence A. Shimp. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Tenth edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Singapore : |
| Name of publisher |
Cengage Learning Asia, |
| Year of publication |
©2019. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
xix, 635 pages : |
| Other physical details |
illustrations ; 26 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes bibliographical references and index. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Previous edition published in 2013 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Communication in marketing -- Textbooks. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Sales promotion -- Textbooks. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Advertising -- Textbooks. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Direct marketing -- Textbooks |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Shimp, Terence A. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
CSU-Carig