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Marketing management : knowledge and skill /

by Peter, J. Paul
Additional authors: Donnelly, James H.
Edition statement:Sixth edition. Published by : Irwin/McGraw-Hill, (Boston : ) Physical details: xx, 876 pages : Illustrations ; 27 cm. ISBN: 0072315571.
Subject(s): Marketing – Management. | Marketing – Management – Case studies.
Year: 2000
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Item type Location Collection Call number Status Date due Barcode
Books Books General Collection Applied Sciences 658.8 P4414 2000 (Browse shelf) Available 003678

Includes bibliographical references and index.

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