CSU-Carig
Marketing management : knowledge and skill / (Record no. 1535)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00570nam a22001817a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0072315571 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | P4414 2000 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Peter, J. Paul |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management : knowledge and skill / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Sixth edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Boston : |
| Name of publisher | Irwin/McGraw-Hill, |
| Year of publication | ©2000. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xx, 876 pages : |
| Other physical details | Illustrations ; 27 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing – Management. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing – Management – Case studies. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Donnelly, James H. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of acquisition | Permanent Location | Date acquired | Koha item type | Collection code | Accession Number | Lost status | Shelving location | Withdrawn status | Current Location | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|
| Donation | Cagayan State University - Carig Library | 2014-11-28 | Books | Applied Sciences | 003678 | General Collection | Cagayan State University - Carig Library | 658.8 P4414 2000 |