CSU-Carig
and promotion : an integrated marketing communications perspective /
by Belch, George E.
Additional authors:
Belch, Michael A.
Series:
(The McGraw-Hill/ Irwin series in marketing)
Published by :
McGraw-Hill,
(Boston : )
Physical details: xxvi, 779 pages : illustrations ; 26 cm.
ISBN: 0071235035.
Year: 2004
| Item type | Location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books
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General Collection | Applied Sciences | 659.1 B4106 2004 (Browse shelf) | Available | 003620 | |
|
Books
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General Collection | Applied Sciences | 659.1 B4106 2004 (Browse shelf) | Available | 003621 | |
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Books
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General Collection | Applied Sciences | 659.1 B4106 2004 (Browse shelf) | Available | 003622 |
Browsing Cagayan State University - Carig Library Shelves , Shelving location: General Collection , Collection code: Applied Sciences Close shelf browser
| 658 T3725 2004 The manager : understanding and influencing people / | 658 Z184 2009 Principles of management / | 659.1 Al4698 2017 (Not for Overnight) Advertising creative : strategy, copy, and design / | 659.1 B4106 2004 and promotion : an integrated marketing communications perspective / | 659.1 B4106 2004 and promotion : an integrated marketing communications perspective / | 659.1 B4106 2004 and promotion : an integrated marketing communications perspective / | 659.1 K237 1991 How to produce creative advertising : proven techniques and computer applications / |
Includes bibliographical references and index.
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