CSU-Carig
Belch, George E.
and promotion : an integrated marketing communications perspective / - Boston : McGraw-Hill, c2004. - xxvi, 779 pages : illustrations ; 26 cm. - (The McGraw-Hill/ Irwin series in marketing) .
Includes bibliographical references and index.
0071235035
Advertising.
Sales promotion.
Communication in marketing.
659.1 / B4106 2004
and promotion : an integrated marketing communications perspective / - Boston : McGraw-Hill, c2004. - xxvi, 779 pages : illustrations ; 26 cm. - (The McGraw-Hill/ Irwin series in marketing) .
Includes bibliographical references and index.
0071235035
Advertising.
Sales promotion.
Communication in marketing.
659.1 / B4106 2004