CSU-Carig
and promotion : an integrated marketing communications perspective / (Record no. 1470)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00625nam a22001937a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0071235035 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | B4106 2004 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Belch, George E. |
| 245 ## - TITLE STATEMENT | |
| Title | and promotion : an integrated marketing communications perspective / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Boston : |
| Name of publisher | McGraw-Hill, |
| Year of publication | c2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxvi, 779 pages : |
| Other physical details | illustrations ; 26 cm. |
| 490 ## - SERIES STATEMENT | |
| Series statement | (The McGraw-Hill/ Irwin series in marketing) |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Sales promotion. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Communication in marketing. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Belch, Michael A. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of acquisition | Permanent Location | Date acquired | Koha item type | Collection code | Accession Number | Lost status | Shelving location | Withdrawn status | Current Location | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|
| School | Cagayan State University - Carig Library | 2014-11-28 | Books | Applied Sciences | 003620 | General Collection | Cagayan State University - Carig Library | 659.1 B4106 2004 | ||
| School | Cagayan State University - Carig Library | 2014-11-28 | Books | Applied Sciences | 003621 | General Collection | Cagayan State University - Carig Library | 659.1 B4106 2004 | ||
| School | Cagayan State University - Carig Library | 2014-11-28 | Books | Applied Sciences | 003622 | General Collection | Cagayan State University - Carig Library | 659.1 B4106 2004 |