CSU-Carig
Essentials of marketing : a global managerial approach /
by McCarthy, E. Jerome
Additional authors:
Perreault, William D.
Series:
(The Irwin series in marketing)
Edition statement:6th edition.
Published by :
Irwin,
(Burr Ridge, Illinois :)
Physical details: xxiii, 552 pages : colored illustration ; 27 cm.
ISBN: 0256127468.
Subject(s):
Marketing.
Year: 1994
| Item type | Location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books
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General Collection | Applied Sciences | 658.8 M1272 1994 (Browse shelf) | Available | 003592 | |
|
Books
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General Collection | Applied Sciences | 658.8 M1272 1994 (Browse shelf) | Available | 003593 | |
|
Books
|
General Collection | Applied Sciences | 658.8 M1272 1994 (Browse shelf) | Available | 003594 |
Browsing Cagayan State University - Carig Library Shelves , Shelving location: General Collection , Collection code: Applied Sciences Close shelf browser
| 658.8 L299 1998 Marketing management : concepts and applications for strategic marketing planning / | 658.8 M1272 1994 Essentials of marketing : a global managerial approach / | 658.8 M1272 1994 Essentials of marketing : a global managerial approach / | 658.8 M1272 1994 Essentials of marketing : a global managerial approach / | 658.8 M3413 2003 Marketing management : an asian perspective / | 658.8 P4414 2000 Marketing management : knowledge and skill / | 658.8 P9477 2019 Essentials of marketing management / William M. Pride, O. C. Ferrell. |
Includes bibliographical references and index.
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