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Essentials of marketing : a global managerial approach / (Record no. 1429)

000 -LEADER
fixed length control field	00570pam a2200181 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN	0256127468
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Item number	M1272 1994
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name	McCarthy, E. Jerome
245 10 - TITLE STATEMENT
Title	Essentials of marketing : a global managerial approach /
250 ## - EDITION STATEMENT
Edition statement	6th edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication	Burr Ridge, Illinois :
Name of publisher	Irwin,
Year of publication	c1994.
300 ## - PHYSICAL DESCRIPTION
Number of Pages	xxiii, 552 pages :
Other physical details	colored illustration ; 27 cm.
490 ## - SERIES STATEMENT
Series statement	(The Irwin series in marketing)
500 ## - GENERAL NOTE
General note	Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term	Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Perreault, William D.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Books

Holdings
Source of acquisition	Permanent Location	Date acquired	Koha item type	Collection code	Accession Number	Shelving location	Current Location	Full call number
School	Cagayan State University - Carig Library	2014-11-27	Books	Applied Sciences	003592	General Collection	Cagayan State University - Carig Library	658.8 M1272 1994
School	Cagayan State University - Carig Library	2014-11-27	Books	Applied Sciences	003593	General Collection	Cagayan State University - Carig Library	658.8 M1272 1994
School	Cagayan State University - Carig Library	2014-11-27	Books	Applied Sciences	003594	General Collection	Cagayan State University - Carig Library	658.8 M1272 1994

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