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McCarthy, E. Jerome

Essentials of marketing : a global managerial approach / - 6th edition. - Burr Ridge, Illinois : Irwin, c1994. - xxiii, 552 pages : colored illustration ; 27 cm. - (The Irwin series in marketing) .

Includes bibliographical references and index.

ISBN: 0256127468

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8 / M1272 1994

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