CSU-Carig
Advertising planning and techniques /
by Samson, Harland E.
Additional authors:
Price, William T.
Edition statement:3rd edition.
Published by :
South-Western Publication,
(Cincinnati, Ohio : )
Physical details: iv, 188 pages : illustrations ; 29 cm.
ISBN: 0538608234.
Subject(s):
Advertising.
Year: 1992
| Item type | Location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books
|
General Collection | Applied Sciences | 659.1 Sa492 1992 (Browse shelf) | Available | 003582 |
Browsing Cagayan State University - Carig Library Shelves , Shelving location: General Collection , Collection code: Applied Sciences Close shelf browser
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| 659.1 M854 2015 (Not for Overnight) Advertising & IMC : principles & practice / | 659.1 Og9 1998 Advertising / | 659.1 P4853 2022 Global advertising / Emily Peterson. | 659.1 Sa492 1992 Advertising planning and techniques / | 659.1 Y855 1989 How to become an advertising man / | 659.1015118 Er444 1991 Dynamic models of advertising competition : open-and closed-loop extensions / | 659.102373 P2781 1990 Careers in advertising / |
Includes bibliographical references and index.
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