CSU-Carig
Advertising planning and techniques / (Record no. 1420)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00506nam a22001697a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0538608234 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | Sa492 1992 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Samson, Harland E. |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising planning and techniques / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Cincinnati, Ohio : |
| Name of publisher | South-Western Publication, |
| Year of publication | c1992. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | iv, 188 pages : |
| Other physical details | illustrations ; 29 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Price, William T. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of acquisition | Permanent Location | Date acquired | Koha item type | Collection code | Accession Number | Lost status | Shelving location | Withdrawn status | Current Location | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|
| School | Cagayan State University - Carig Library | 2014-11-27 | Books | Applied Sciences | 003582 | General Collection | Cagayan State University - Carig Library | 659.1 Sa492 1992 |