Samson, Harland E.
Advertising planning and techniques / - 3rd edition. - Cincinnati, Ohio : South-Western Publication, c1992. - iv, 188 pages : illustrations ; 29 cm.
Includes bibliographical references and index.
0538608234
Advertising.
659.1 / Sa492 1992
Advertising planning and techniques / - 3rd edition. - Cincinnati, Ohio : South-Western Publication, c1992. - iv, 188 pages : illustrations ; 29 cm.
Includes bibliographical references and index.
0538608234
Advertising.
659.1 / Sa492 1992