CSU - Carig Campus Learning and Resource Center

Your cart is empty.
CSU-Carig

LRC WEB OPAC

Your Gateway to Our Library Collection

RedEagle Search
Normal view MARC view ISBD view

Essentials of media planning : a marketing viewpoint /

by Barban, Arnold M.
Additional authors: Cristol, Steven M. | Kopec, Frank J.
Edition statement:Second edition. Published by : NTC Business Books, (Lincolnwood, Ill., United State of America :) Physical details: xii, 160 pages : illustrations ; 26 cm. ISBN: 0844230189 (pbk.) :.
Subject(s): Advertising media planning. | Marketing.
Year: 1987
Tags from this library: No tags from this library for this title. Add tag(s)
Log in to add tags.
    average rating: 0.0 (0 votes)
Item type Location Collection Call number Status Date due Barcode
Books Books General Collection Applied Sciences 659.111 B228 1987 (Browse shelf) Available 002665
Browsing Cagayan State University - Carig Library Shelves , Shelving location: General Collection , Collection code: Applied Sciences Close shelf browser
No cover image available
659.1 Y855 1989 How to become an advertising man / 659.1015118 Er444 1991 Dynamic models of advertising competition : open-and closed-loop extensions / 659.102373 P2781 1990 Careers in advertising / 659.111 B228 1987 Essentials of media planning : a marketing viewpoint / 659.111 Si9618 1989 Media planning : a practical guide / 659.132 Es789 1999 Writing marketing copy to get results / 659.132 K6723 1990 Write great ads : a step-by-step approach /

Includes bibliographies and index.

There are no comments for this item.

Log in to your account to post a comment.

Cagayan State University University Library, Carig Campus
Tuguegarao City, Cagayan 3500 | www.csucarig.edu.ph

Powered by Koha