CSU-Carig
Media planning : a practical guide / (Record no. 1077)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00480nam a2200157 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0844230464 (pbk.) |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.111 |
| Item number | Si9618 1989 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Surmanek, Jim. |
| 245 10 - TITLE STATEMENT | |
| Title | Media planning : a practical guide / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Lincolnwood, Ill., U.S.A. : |
| Name of publisher | NTC Business Books, |
| Year of publication | c1985. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xv, 165 pages : |
| Other physical details | illustrations ; 23 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 500 ## - GENERAL NOTE | |
| General note | "Glossary/index": p. 156-165. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising media planning. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of acquisition | Permanent Location | Date acquired | Koha item type | Collection code | Accession Number | Lost status | Shelving location | Withdrawn status | Current Location | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|
| School | Cagayan State University - Carig Library | 2014-11-25 | Books | Applied Sciences | 002634 | General Collection | Cagayan State University - Carig Library | 659.111 Si9618 1989 |