CSU - Carig Campus Learning and Resource Center catalog

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Surmanek, Jim.

Media planning : a practical guide / - Lincolnwood, Ill., U.S.A. : NTC Business Books, c1985. - xv, 165 pages : illustrations ; 23 cm.

Includes index. "Glossary/index": p. 156-165.

ISBN: 0844230464 (pbk.)

Subjects--Topical Terms:
Advertising media planning.

Dewey Class. No.: 659.111 / Si9618 1989

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