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1. The psychology of creative writing [electronic resource] /   Publication: New York : Cambridge University Press, 2009 . one online resource (xxiv, 382 pages) : , Includes bibliographical references and index. Date: 2009 Availability: Copies available: Cagayan State University - Carig Library (1),

2. Persuasion in society [electronic resource] / by Simons, Herbert W. Publication: Thousand Oaks, California : Sage Publications, 2001 . 1 online resource, xxvi, 414 pages : , Understanding persuasion. The study of persuasion. The psychology of persuasion : basic principles. Persuasion broadly considered -- The co-active approach. Co-active persuasion. Resources of communication. Framing and reframing -- Cognitive shorthands. Reasoning and evidence -- Contexts for persuasion. Going public. Planning campaigns. Staging political campaigns. Analyzing product advertising. Talking through differences. Leading social movements. More about ethics. Date: 2001 Availability: Copies available: Cagayan State University - Carig Library (1),

Cagayan State University University Library, Carig Campus
Tuguegarao City, Cagayan 3500 | www.csucarig.edu.ph

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