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Persuasion in society [electronic resource] /

by Simons, Herbert W.
Additional authors: Morreale, Joanne | Gronbeck, Bruce
Published by : Sage Publications, (Thousand Oaks, California :) Physical details: 1 online resource, xxvi, 414 pages : illustrations ; 24 cm. Year: 2001
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Item type Location Collection Call number Status Date due Barcode
Electronic Books Electronic Books E-Resource Section E-Books 303.342 (Browse shelf) Available

Understanding persuasion. The study of persuasion. The psychology of persuasion : basic principles. Persuasion broadly considered -- The co-active approach. Co-active persuasion. Resources of communication. Framing and reframing -- Cognitive shorthands. Reasoning and evidence -- Contexts for persuasion. Going public. Planning campaigns. Staging political campaigns. Analyzing product advertising. Talking through differences. Leading social movements. More about ethics.

Includes bibliographical references and index.

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