Persuasion in society [electronic resource] /
by Simons, Herbert W.
Published by : Sage Publications, (Thousand Oaks, California :) Physical details: 1 online resource, xxvi, 414 pages : illustrations ; 24 cm. Year: 2001Item type | Location | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Electronic Books | E-Resource Section | E-Books | 303.342 (Browse shelf) | Available |
Understanding persuasion. The study of persuasion. The psychology of persuasion : basic principles. Persuasion broadly considered -- The co-active approach. Co-active persuasion. Resources of communication. Framing and reframing -- Cognitive shorthands. Reasoning and evidence -- Contexts for persuasion. Going public. Planning campaigns. Staging political campaigns. Analyzing product advertising. Talking through differences. Leading social movements. More about ethics.
Includes bibliographical references and index.
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