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1.
Persuasive encounters : case studies in constructive confrontation / by Woodward, Gary C. Publication: New York : Praeger, 1990 . xiii, 198 pages ; , Includes bibliographical references and index. Date: 1990 Availability: Copies available: Cagayan State University - Carig Library (1),

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2.
Six degrees of social influence electronic resource] : science, application, and the psychology of Robert Cialdini /   Publication: Oxford ; New York : Oxford University Press, 2012 . one online resource (xix, 185 pages) : Date: 2012 Availability: Copies available: Cagayan State University - Carig Library (1),

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3.
The age of persuasion : [electronic resource] how marketing ate our culture / by O'Reilly, Terry Edward Publication: Toronto : Alfred A. Knopf Canada, 2009 . one online resource, 587 pages : Date: 2009 Availability: Copies available: Cagayan State University - Carig Library (1),

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4.
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Persuasion in society [electronic resource] / by Simons, Herbert W. Publication: Thousand Oaks, California : Sage Publications, 2001 . 1 online resource, xxvi, 414 pages : , Understanding persuasion. The study of persuasion. The psychology of persuasion : basic principles. Persuasion broadly considered -- The co-active approach. Co-active persuasion. Resources of communication. Framing and reframing -- Cognitive shorthands. Reasoning and evidence -- Contexts for persuasion. Going public. Planning campaigns. Staging political campaigns. Analyzing product advertising. Talking through differences. Leading social movements. More about ethics. Date: 2001 Availability: Copies available: Cagayan State University - Carig Library (1),

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5.
Influence [electronic resource] : the psychology of persuasion / by Cialdini, Robert B. Publication: New York : Morrow, 1993 . one online resource (xiv, 320 pages) : , Includes bibliographical references. Date: 1993 Availability: Copies available: Cagayan State University - Carig Library (1),

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