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Standing room only : strategies for marketing the performing arts / Philip Kotler, Joanne Scheff.
by Kotler, Philip., author.
Publication:
Boston, MA. :
Harvard Business School Press,
1997
. xii, 560 pages :
, Includes bibliographical references and index.
Date:
1997
Availability:
Copies available:
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2.
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Marketing and modernity /
by Lien, Marianne E.
Publication:
Oxford ;
Berg,
1997
. viii, 308 pages ;
, Includes bibliography and index.
Date:
1997
Availability:
Copies available:
Cagayan State University - Carig Library
(5),
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3.
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Elements of marketing /
by Alminar, Ruby F.
Publication:
Revised Edition.
Mandaluyong City :
1994
. xvi, 228 pages ;
, Includes bibliographical references.
Date:
1994
Availability:
No items available:
Checked out (2),
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4.
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Principles of marketing /
by Medina, Roberto
Publication:
Manila :
Rex Book Store,
2008
. xv, 326 pages ;
, Includes bibliographical references and index.
Date:
2008
Availability:
Copies available:
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(7),
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5.
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Essentials of media planning : a marketing viewpoint /
by Barban, Arnold M.
Publication:
Lincolnwood, Ill., United State of America :
NTC Business Books,
1987
. xii, 160 pages :
, Includes bibliographies and index.
Date:
1987
Availability:
Copies available:
Cagayan State University - Carig Library
(1),
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6.
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Political marketing : the Indian experience /
by Sarwate, Dilip M.
Publication:
New Delhi ;
Tata McGraw Hill,
1990
. viii, 206 pages :
, Includes index.
Date:
1990
Availability:
Copies available:
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7.
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Marketing /
by Berkowitz, Eric N.
Publication:
Homewood, Illinois :
Irwin,
1989
. xxv, 752 pages :
, Includes bibliographical references and index.
Date:
1989
Availability:
Copies available:
Cagayan State University - Carig Library
(3),
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8.
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Creative marketing communications : a guide to planning, skills and techniques /
by Yadin, Daniel L.
Publication:
London :
Kogan Page,
1998
. x, 277 pages :
, Includes index.
Date:
1998
Availability:
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(1),
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9.
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Essentials of marketing : a global managerial approach /
by McCarthy, E. Jerome
Publication:
Burr Ridge, Illinois :
Irwin,
1994
. xxiii, 552 pages :
, Includes bibliographical references and index.
Date:
1994
Availability:
Copies available:
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(3),
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10.
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Marketing /
by Bovée, Courtland L.
Publication:
New York :
McGraw-Hill,
1992
. xxxi, 761 pages :
, Includes index.
Date:
1992
Availability:
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(4),
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11.
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Marketing /
by Skinner, Steven J.
Publication:
Boston :
Houghton Mifflin Co.,
1990
. xxviii, 118 pages :
, Bibliographical references and index.
Date:
1990
Availability:
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(2),
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12.
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and promotion : an integrated marketing communications perspective /
by Belch, George E.
Publication:
Boston :
McGraw-Hill,
2004
. xxvi, 779 pages :
, Includes bibliographical references and index.
Date:
2004
Availability:
Copies available:
Cagayan State University - Carig Library
(3),
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13.
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Marketing research : an applied orientation /
by Malhotra, Naresh K.
Publication:
Upper Saddle River, New Jersey :
Prentice Hall,
1996
. xxxiii, 890 pages :
, Includes bibliographical references and index.
Date:
1996
Availability:
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14.
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Business to business marketing management /
by Bingham, Jr., Frank G.
Publication:
Homewood, Illinois :
Irwin,
1990
. xxii, 744 pages :
, Includes index.
Date:
1990
Availability:
Copies available:
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(1),
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15.
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The BDMA direct marketing desk reference /
Publication:
London :
McGraw-Hill,
1991
. xv, 288 pages ;
, Includes bibliographical references and index.
Date:
1991
Availability:
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16.
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The strategic role of marketing : understanding why marketing should be central to your business strategy
by Davies, Adrian
Publication:
London :
McGraw-Hill,
1995
. ix, 205 pages :
, Includes index.
Date:
1995
Availability:
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17.
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Consumer behavior /
by Mowen, John C.
Publication:
Singapore :
Pearson Education,
2000
. xxi, 696 pages :
, Includes index.
Date:
2000
Availability:
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18.
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Strategic marketing problems : cases and comments /
by Kerin, Roger A.
Publication:
Englewood Cliffs, New Jersey :
Prentice Hall,
1995
. xii, 738 pages :
, Includes bibliographical references and index.
Date:
1995
Availability:
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(1),
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19.
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Principles of marketing /
by Kotler, Philip
Publication:
Upper Saddle River, New Jersey :
Prentice- Hall,
2002
. xv, 785 pages :
, Includes bibliographical references and index.
Date:
2002
Availability:
Copies available:
Cagayan State University - Carig Library
(1),
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20.
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Marketing planning in a total quality environment /
by Linneman, Robert E.
Publication:
New York :
The Haworth Press,
1995
. xvii, 464 pages :
, Includes bibliographical references and index.
Date:
1995
Availability:
Copies available:
Cagayan State University - Carig Library
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