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Strategic marketing problems : cases and comments / by Kerin, Roger A. Publication: Englewood Cliffs, New Jersey : Prentice Hall, 1995 . xii, 738 pages : , Includes bibliographical references and index. Date: 1995 Availability: Copies available: Cagayan State University - Carig Library (1),

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Market leadership strategies for service companies : creating growth, profits, and customer loyalty / by Terrill, Craig Publication: Lincolnwood, Illinois : NTC Business Books, 2000 . xvi, 268 pages ; , Includes index. Date: 2000 Availability: Copies available: Cagayan State University - Carig Library (1),

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Strategic market planning / by Hamper, Robert J. Publication: Lincolnwood, Illinois : NTC Business Books, 1992 . xv, 254 pages ; , Includes index. Date: 1992 Availability: Copies available: Cagayan State University - Carig Library (1),

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Marketing management : knowledge and skill / by Peter, J. Paul Publication: Boston : Irwin/McGraw-Hill, 2000 . xx, 876 pages : , Includes bibliographical references and index. Date: 2000 Availability: Copies available: Cagayan State University - Carig Library (1),

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Marketing management : concepts and applications for strategic marketing planning / by Lao, Jr., Felix M. Publication: Manila : Rex Book Store, 1998 . xxv, 524 pages ; , Includes bibliographical references and index. Date: 1998 Availability: Copies available: Cagayan State University - Carig Library (4),

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Marketing management / by Dickson, Peter R. Publication: Forth Worth, Philadelphia : Dryden Press, Harcourt Brace College Publication, 1997 . xxxiv, 813 pages : , Includes bibliographical references and index. Date: 1997 Availability: Copies available: Cagayan State University - Carig Library (1),

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