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1.
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Media planning : a practical guide /
by Surmanek, Jim.
Publication:
Lincolnwood, Ill., U.S.A. :
NTC Business Books,
1985
. xv, 165 pages :
, Includes index. | "Glossary/index": p. 156-165.
Date:
1985
Availability:
Copies available:
Cagayan State University - Carig Library
(1),
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2.
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How to read copy : professionals’ guide to delivering voice-overs and broadcast commercials /
by Cronauer, Adrian.
Publication:
Chicago, Ill. :
Bonus Books,
1990
. xiv, 208 pages :
, Includes index.
Date:
1990
Availability:
Copies available:
Cagayan State University - Carig Library
(1),
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3.
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Essentials of media planning : a marketing viewpoint /
by Barban, Arnold M.
Publication:
Lincolnwood, Ill., United State of America :
NTC Business Books,
1987
. xii, 160 pages :
, Includes bibliographies and index.
Date:
1987
Availability:
Copies available:
Cagayan State University - Carig Library
(1),
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4.
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Broadcast /cable copywriting /
by Orlik, Peter B.
Publication:
Boston :
Allyn and Bacon,
1994
. xx, 540 pages :
, Includes bibliographical references and index.
Date:
1994
Availability:
Copies available:
Cagayan State University - Carig Library
(1),
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5.
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Promotion : advertising, publicity, personal selling, sales promotion /
by Stanley, Richard E.
Publication:
Englewood Cliffs, New Jersey :
Prentice-Hall,
1982
. xxii, 389 pages :
, Includes index.
Date:
1982
Availability:
Copies available:
Cagayan State University - Carig Library
(1),
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6.
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Advertising planning and techniques /
by Samson, Harland E.
Publication:
Cincinnati, Ohio :
South-Western Publication,
1992
. iv, 188 pages :
, Includes bibliographical references and index.
Date:
1992
Availability:
Copies available:
Cagayan State University - Carig Library
(1),
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7.
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and promotion : an integrated marketing communications perspective /
by Belch, George E.
Publication:
Boston :
McGraw-Hill,
2004
. xxvi, 779 pages :
, Includes bibliographical references and index.
Date:
2004
Availability:
Copies available:
Cagayan State University - Carig Library
(3),
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8.
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Careers in advertising /
by Pattis, S. William
Publication:
Lincolnwood, Illinois :
VGM Career Horizons,
1990
. xi, 131 pages ;
Date:
1990
Availability:
Copies available:
Cagayan State University - Carig Library
(1),
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9.
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How to become an advertising man /
by Young, James Webb
Publication:
Lincolnwood, Illinois :
NTC Business Books,
1989
. 95 pages ;
Date:
1989
Availability:
Copies available:
Cagayan State University - Carig Library
(1),
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10.
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How to produce creative advertising : proven techniques and computer applications /
by Keding, Ann
Publication:
Lincolnwood, Illinois :
NTC Business Books,
1991
. ix, 181 pages :
, Includes bibliographical references and index.
Date:
1991
Availability:
Copies available:
Cagayan State University - Carig Library
(1),
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11.
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How to produce effective tv commercials /
by White, Hooper
Publication:
Lincolnwood, Illinois :
NTC Business Books,
1986
. xix, 305 pages :
, Includes index.
Date:
1986
Availability:
Copies available:
Cagayan State University - Carig Library
(1),
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12.
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How to create effective tc commercials /
by Baldwin, Huntley
Publication:
Lincolnwood, Illinois :
NTC Business Books,
1989
. xii, 286 pages :
, Includes index.
Date:
1989
Availability:
Copies available:
Cagayan State University - Carig Library
(1),
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13.
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Advertising /
by O'Guinn, Thomas C.
Publication:
–Cincinnati, Ohio :
South-Western College Publication,
1998
. xlvi, 623 pages :
, Includes bibliographical references and index.
Date:
1998
Availability:
Copies available:
Cagayan State University - Carig Library
(1),
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14.
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Copy chasers on creating business – to – business ads /
by Lawler, Edmund O.
Publication:
Lincolnwood, Illinois :
NTC Business Books,
1994
. xvi, 206 pages :
, Includes index.
Date:
1994
Availability:
Copies available:
Cagayan State University - Carig Library
(1),
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15.
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Principles of ecommerce.ebusiness : [theories and application] /
by Orcullo, Jr., Norberto A.
Publication:
Manila :
Rex Book Store,
2009
. xvi, 257 pages :
, Includes bibliographical references and index.
Date:
2009
Availability:
Copies available:
Cagayan State University - Carig Library
(4),
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16.
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Write great ads : a step-by-step approach /
by Klein, Erica Levy.
Publication:
New York :
John Wiley & Sons,
1990
. x, 180 pages :
, Includes bibliographical references.
Date:
1990
Availability:
Copies available:
Cagayan State University - Carig Library
(1),
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17.
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Dynamic models of advertising competition : open-and closed-loop extensions /
by Erickson, Gary M.
Publication:
Boston :
Kluwer Academic Publication,
1991
. viii, 122 pages ;
, Includes bibliographical references and index.
Date:
1991
Availability:
Copies available:
Cagayan State University - Carig Library
(1),
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18.
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Electronic job search revolution : how to win with the new technology that’s reshaping today’s job market /
by Kennedy, Joyce Lain.
Publication:
New York :
John Wiley & Sons,
1995
. xix, 183 pages ;
, Includes index.
Date:
1995
Availability:
Copies available:
Cagayan State University - Carig Library
(1),
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19.
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The radio & television commercial /
by Book, Albert C.
Publication:
Lincolnwood, Illinnois :
NTC Business Books,
1984
. v, 222 pages :
, Includes bibliography.
Date:
1984
Availability:
Copies available:
Cagayan State University - Carig Library
(1),
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20.
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Factors affecting the advertising appeal in the choice of beauty products /
by Leonillo, Jecemart V.
Publication:
1997
. viii, 50 pages
Date:
1997
Availability:
No items available:
Withdrawn (1),
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