CSU-Carig

LRC WEB OPAC

Your Gateway to Our Library Collection

RedEagle Search
Normal view MARC view ISBD view

Trends and issues in global tourism 2011 / Roland Conrady and Martin Buck

by Roland Conrady and Martin Buck
Additional authors: Conrady, Roland
Series: Trends and Issues in Global Tourism Published by : Springer Heidelberg (London New York) Physical details: 368 p. illustrations ISBN: 978-3-642-17766-8. ISSN:1868-0127
Subject(s): Tourism
Year: 2011
Tags from this library: No tags from this library for this title. Add tag(s)
Log in to add tags.
    average rating: 0.0 (0 votes)
Item type Location Collection Call number Status Date due Barcode
Books Books E-Resource Section E-Books 910 (Browse shelf) Available

New Data on Tourism and Changing Travel Behaviour -- Challenges in Global Aviation Management -- Hospitality Management in a Changing Environment -- Destination Management: Product -- Branding -- Promotion -- Marketing Management in Global Tourism: Identifying New Opportunities -- Business Travel Management: Costs -- Yield -- Success -- Corporate Social Responsibility: Help or Hindrance? -- Beyond the Boundaries of the Tourism Industry

This book provides insights into important trends and future scenarios in the global tourism and travel industry. It analyses today’s challenges in the aviation and hospitality industry, in destination management, and in marketing and distribution management. New empirical data on general travel behaviour and the latest consumer trends are also presented. The contributors to this book are well-known individuals from important tourism, travel and consulting firms (e.g. binary coded decimal Travel, Öger Tours, Booz and Company, GfK, IPK International) and researchers from universities in Switzerland, United Kingdom, the Netherlands, and Germany. In addition institutes specializing in future research highlight important travel trends. Corporate social responsibility is one of the top themes to-be and therefore a focus of this book, offering insights into the concept of CSR, empirical data on consumer requests, corporate strategy issues and financial investment implications.

There are no comments for this item.

Log in to your account to post a comment.

Cagayan State University University Library, Carig Campus
Tuguegarao City, Cagayan 3500 | www.csucarig.edu.ph

Powered by Koha