| 000 -LEADER |
|---|
| fixed length control field |
02029nam a22002057a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
978-3-642-17766-8 |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER |
|---|
| ISSN |
1868-0127 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
910 |
| 100 ## - MAIN ENTRY--AUTHOR NAME |
|---|
| Personal name |
Roland Conrady and Martin Buck |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Trends and issues in global tourism 2011 / Roland Conrady and Martin Buck |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
London New York |
| Name of publisher |
Springer Heidelberg |
| Year of publication |
c 2011 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
368 p. |
| Other physical details |
illustrations |
| 490 ## - SERIES STATEMENT |
|---|
| Series statement |
Trends and Issues in Global Tourism |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
New Data on Tourism and Changing Travel Behaviour -- Challenges in Global Aviation Management -- Hospitality Management in a Changing Environment -- Destination Management: Product -- Branding -- Promotion -- Marketing Management in Global Tourism: Identifying New Opportunities -- Business Travel Management: Costs -- Yield -- Success -- Corporate Social Responsibility: Help or Hindrance? -- Beyond the Boundaries of the Tourism Industry |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
This book provides insights into important trends and future scenarios in the global tourism and travel industry. It analyses today’s challenges in the aviation and hospitality industry, in destination management, and in marketing and distribution management. New empirical data on general travel behaviour and the latest consumer trends are also presented. The contributors to this book are well-known individuals from important tourism, travel and consulting firms (e.g. binary coded decimal Travel, Öger Tours, Booz and Company, GfK, IPK International) and researchers from universities in Switzerland, United Kingdom, the Netherlands, and Germany. In addition institutes specializing in future research highlight important travel trends. Corporate social responsibility is one of the top themes to-be and therefore a focus of this book, offering insights into the concept of CSR, empirical data on consumer requests, corporate strategy issues and financial investment implications. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Tourism |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Conrady, Roland |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
http://rave.ohiolink.edu/ebooks/ebc/9783642177675 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Electronic Books |
CSU-Carig