|
|
1.
|
Media planning : a practical guide /
by Surmanek, Jim.
Publication:
Lincolnwood, Ill., U.S.A. :
NTC Business Books,
1985
. xv, 165 pages :
, Includes index. | "Glossary/index": p. 156-165.
Date:
1985
Availability:
Copies available:
Cagayan State University - Carig Library
(1),
|
|
|
2.
|
Essentials of media planning : a marketing viewpoint /
by Barban, Arnold M.
Publication:
Lincolnwood, Ill., United State of America :
NTC Business Books,
1987
. xii, 160 pages :
, Includes bibliographies and index.
Date:
1987
Availability:
Copies available:
Cagayan State University - Carig Library
(1),
|
|
|
3.
|
How to become an advertising man /
by Young, James Webb
Publication:
Lincolnwood, Illinois :
NTC Business Books,
1989
. 95 pages ;
Date:
1989
Availability:
Copies available:
Cagayan State University - Carig Library
(1),
|
|
|
4.
|
How to produce creative advertising : proven techniques and computer applications /
by Keding, Ann
Publication:
Lincolnwood, Illinois :
NTC Business Books,
1991
. ix, 181 pages :
, Includes bibliographical references and index.
Date:
1991
Availability:
Copies available:
Cagayan State University - Carig Library
(1),
|
|
|
5.
|
How to get the most out of trade shows /
by Miller, Steve
Publication:
Lincolnwood, Illinois :
NTC Business Books,
1999
. xiv, 162 pages ;
, Includes index.
Date:
1999
Availability:
Copies available:
Cagayan State University - Carig Library
(1),
|
|
|
6.
|
How to produce effective tv commercials /
by White, Hooper
Publication:
Lincolnwood, Illinois :
NTC Business Books,
1986
. xix, 305 pages :
, Includes index.
Date:
1986
Availability:
Copies available:
Cagayan State University - Carig Library
(1),
|
|
|
7.
|
Market leadership strategies for service companies : creating growth, profits, and customer loyalty /
by Terrill, Craig
Publication:
Lincolnwood, Illinois :
NTC Business Books,
2000
. xvi, 268 pages ;
, Includes index.
Date:
2000
Availability:
Copies available:
Cagayan State University - Carig Library
(1),
|
|
|
8.
|
Strategic market planning /
by Hamper, Robert J.
Publication:
Lincolnwood, Illinois :
NTC Business Books,
1992
. xv, 254 pages ;
, Includes index.
Date:
1992
Availability:
Copies available:
Cagayan State University - Carig Library
(1),
|
|
|
9.
|
How to create effective tc commercials /
by Baldwin, Huntley
Publication:
Lincolnwood, Illinois :
NTC Business Books,
1989
. xii, 286 pages :
, Includes index.
Date:
1989
Availability:
Copies available:
Cagayan State University - Carig Library
(1),
|
|
|
10.
|
Copy chasers on creating business – to – business ads /
by Lawler, Edmund O.
Publication:
Lincolnwood, Illinois :
NTC Business Books,
1994
. xvi, 206 pages :
, Includes index.
Date:
1994
Availability:
Copies available:
Cagayan State University - Carig Library
(1),
|
|
|
11.
|
The radio & television commercial /
by Book, Albert C.
Publication:
Lincolnwood, Illinnois :
NTC Business Books,
1984
. v, 222 pages :
, Includes bibliography.
Date:
1984
Availability:
Copies available:
Cagayan State University - Carig Library
(1),
|
