CSU-Carig
Spin : [electronic resource] how politics has the power to turn marketing on its head /
by Veroni, Clive
Published by : House of Anansi Press, (Toronto, ON :) Physical details: one online resource , 509 pages ; illustrations : ISBN: 9781770893177.
Subject(s):
Communication in marketing -- Political aspects
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Marketing-- Political aspects
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Communication in politics
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Campaign management
Year: 2014
| Item type | Location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Electronic Books
|
E-Resource Section | E-Books | Available |
Introduction. Tilt shift -- I. The end of mass marketing as we know it -- II. It's not what you say but how you say it -- III. Mindset over matter -- Conclusion. Joining the debate
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